Marketing Manager

Elevate Brands. Drive Impact. Advance Healthcare Marketing.

We’re looking for a strategic and hands-on Marketing Manager to help drive brand awareness, demand, and growth across multiple channels. This role is ideal for a marketer who can balance big-picture strategy with day-to-day execution — someone who’s equally comfortable managing campaigns, collaborating cross-functionally, and diving into performance metrics. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.)

You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs.

Key responsibilities

• Develop and execute integrated marketing campaigns across digital, social, email, web, and print channels
• Manage campaign timelines, budgets, and deliverables to ensure on-time, on-brand execution
• Partner closely with sales, operations, and leadership to align marketing efforts with growth goals
• Oversee content development, including messaging, creative briefs, and asset production
• Manage agency and vendor relationships, including creative, promotional, and print partners
• Support local market marketing efforts with scalable, brand-compliant tools and resources
• Manages day-to-day communications and assignments with external and internal stakeholders, including agencies and operational departments
• Track, analyze, and report on campaign performance; use insights to optimize results
• Ensure all marketing materials adhere to brand standards and regulatory/compliance requirements
• Stay current on industry trends, competitive activity, and emerging marketing best practices

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in marketing, brand management, or integrated campaign execution
• Strong understanding of digital marketing channels (paid media, SEO, email, social)
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Experience working with cross-functional teams and external vendors
• Data-driven mindset with comfort analyzing performance metrics and KPIs
• Excellent written and verbal communication skills
• Healthcare, multi-location, or B2B/B2C hybrid experience is a plus

   

Strong skills in the following areas:

• Lytho Workflow or similar creative project management experience
• Microsoft Teams and Office skills (PowerPoint, Word, Excel)
• Team player, positive attitude, self-starter
• Ability to think through projects and assess resources
• Strong communication skills, both verbal and written
• Highly detailed and organized

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Apply now to become a driving force in our marketing team where your leadership will help expand access, build partnerships, and transform care.

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

• Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
• Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
• Home health care: Heartland Home Health
• Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.