CRM Operations Manager

The Manager CRM Operations will lead the day-to-day management, optimization, and innovation of the organization’s CRM systems and tools.

This role ensures seamless integration of CRM with other business applications, provides actionable reporting and analytics, and supports training and adoption across sales teams.

This role will partner closely with Sales Support and Business Development leadership to enable field productivity, streamline workflows, and align CRM functionality with enterprise sales strategies.

• Manage the daily operations, configuration, and administration of CRM platforms.
• Serve as the secondary liaison between AVP Sales Support/CRM Operations, Sales Support, IT, and field sales for CRM requirements, upgrades, and issue resolution.
• Demonstrates the ability to develop and maintain tailored Salesforce solutions using Apex, Visualforce, Lightning components, JavaScript, SQL, SOAP and REST Web Services to effectively implement Gentiva’s business development needs
• Assist with CRM integration with market intelligence systems, analytics platforms, and other business tools.
• Assist with the development and maintenance of reporting and dashboards to support sales leadership in business planning and performance tracking.
• Provide training and support for sales associates and leaders to maximize CRM adoption and efficiency.
• Identify opportunities to enhance CRM usability, streamline processes, and increase data accuracy.
• Ensure compliance with healthcare and data privacy regulations in CRM use.
• Support national initiatives (e.g., customer appreciation events, orientation programs) by providing CRM-enabled reporting and insights.
• Engage with CRM support staff and vendors to ensure system stability, timely updates, and user satisfaction.
• Integrate Salesforce with external systems by leveraging APIs and other integration tools

Education/Experience

• Bachelor’s degree required (Information Systems, Business, or related field preferred).
• Minimum 5 years’ experience in CRM administration, sales operations, or related leadership role.

Knowledge/Skills

• Experience developing in Apex, Visualforce, Lightning components, JavaScript, SQL, SOAP and REST Web Services.
• Proficient in Salesforce Sales Cloud
• Expertise in reporting, analytics, and data-driven insights for sales leadership.
• Excellent problem-solving and process improvement skills.
• Strong interpersonal, facilitation, and training abilities.
• Ability to manage multiple priorities under deadlines.
• Approximate travel: 10–15%.

Training/Equipment

• Advanced knowledge of CRM platforms, data integration tools, and Microsoft Office Suite.

ANNUAL SALARY RANGE:  $100,000 TO $115,000 with Annual Bonus Potential  

THIS IS A REMOTE ROLE WITH 10 - 15% EXPECTED TRAVEL TO ATLANTA

Benefits for All Associates (Full-Time, Part-Time, and Per Diem)

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet stage specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

• Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
• Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
• Home health care: Heartland Home Health
• Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.