AVP of Business Development

Job Locations US-AL-Huntsville | US-AL-Florence | US-AL-Cullman | US-AL-Decatur
Requisition ID
2025-127465
Location
Gentiva Hospice
Category
Multi Site Ops and Clinical Leadership
Requisition Post Information* : External Company Name
Gentiva
Position Type
Full-Time
Location : City
Huntsville
Location : State/Province
AL

Overview

 

Lead with Purpose. Grow with Strategy.

 

Are you a dynamic, growth-driven leader with a passion for building strategic partnerships in healthcare? We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.

 

 

What You’ll Do

  • Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
  • Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
  • Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
  • Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
  • Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
  • Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
  • Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
  • Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
  • Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

About You

What You Bring

Education & Certification

  • Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
  • Valid driver’s license and automobile liability insurance required.

 

Experience

  • 5+ years of direct sales experience in the healthcare industry, including home health or hospice.
  • 2–4 years of sales management experience in a multi-site or multi-territory environment.
  • Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
  • Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.
  • HomeCare HomeBase experience preferred.

 

Skills & Attributes

  • Strategic thinker with hands-on execution ability
  • Effective team leader with strong coaching and development skills
  • Excellent verbal and written communication
  • Financial acumen with experience in budgeting and P&L review
  • Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
  • Highly organized with exceptional time and territory management

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

  • Competitive Pay
  • 401(k) with Company Match
  • Career Advancement Opportunities
  • National & Local Recognition Programs
  • Teammate Assistance Fund

 

Additional Full-Time Benefits:

  • Medical, Dental, Vision Insurance
  • Mileage Reimbursement or Fleet Vehicle Program
  • Generous Paid Time Off + 7 Paid Holidays
  • Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
  • Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
  • Free Continuing Education Units (CEUs)
  • Company-paid Life & Long-Term Disability Insurance
  • Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

 

Apply now to lead business growth with heart, strategy, and measurable results.

Legalese

  • This is a safety-sensitive position
  • Employee must meet minimum requirements to be eligible for benefits
  • Where applicable, employee must meet state specific requirements
  • We are proud to be an EEO employer
  • We maintain a drug-free workplace

 

 

Keywords: Hospice Sales, Home Health Business Development, Hospice Business Development, Healthcare Sales Executive, Territory Sales Director, Referral Development, Sales Leadership, Regional Sales Management, Sales Manager, Sales Leader, Market Manager, Regional Sales Manager, Business Development Manager, Healthcare Sales, Sales Director, Territory Manager, Account Manager, Sales Liaison, Sales Executive, Clinical Liaison, Hospice Clinical Liaison, Hospice Sales, Home Health Sales, Palliative Care Sales, Patient Care Liaison, Referral Development, Admissions Liaison, Hospice Nurse Liaison, Healthcare Liaison, Clinical Liaison Manager, Clinical Sales Manager, Market Development Manager, Hospice Market Manager, Healthcare Business Development, Sales and Clinical Liaison Manager, Nurse Liaison Sales, Hospice Growth Manager 

Location

Gentiva Hospice

Our Company

 

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

 

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

 

Our nationwide reach is powered by a family of trusted brands that include:

  • Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
  • Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
  • Home health care: Heartland Home Health
  • Advanced illness management: Illumia Health

 

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.

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