VP of Business Development

Lead with Purpose. Grow with Impact. Shape the Future of Hospice.

We are seeking a dynamic and experienced Vice President of Business Development – Hospice to lead our sales strategy and execution across assigned territories. This leadership role is responsible for directing sales teams, building strategic relationships, and driving growth in hospice services. The ideal candidate will have a strong track record of healthcare sales leadership, a passion for building partnerships, and the ability to execute in a fast-paced, mission-driven environment.

Essential Functions of Position:

• Lead and manage hospice sales functions across assigned regions.

• Develop and implement effective sales methodologies to support referral and census growth.

• Analyze and assess sales strategies, methods, and performance metrics to drive continuous improvement.

• Collaborate in developing sales budgets and strategic growth plans.

• Identify and capitalize on new marketing and business development opportunities.

• Provide guidance, coaching, and accountability to sales professionals and leaders.

• Build strong relationships through targeted outreach, referrals, and presentations.

• Represent the organization at community and industry events to promote brand visibility.

• Partner with clinical and operational leaders to align business goals and optimize outcomes.

• Lead efforts in hiring, onboarding, and training high-performing sales teams.

• Monitor and drive performance to meet or exceed admissions, census, and revenue goals.

• Ensure compliance with all corporate policies and healthcare regulations.

Specialized Knowledge/Skills:

• Deep understanding of state and federal hospice regulations and guidelines

• Experience with budgeting, financial reporting, and P&L analysis

• Strong leadership and problem-solving capabilities

• Comfortable with CRM and digital reporting tools

• Excellent organizational, communication, and team-building skills

• Able to manage multiple priorities and adapt quickly

• High level of professionalism, integrity, and follow-through

Education/Experience:

• Bachelor’s degree required; Master’s degree preferred

• Minimum 5+ years of healthcare sales leadership experience

• Must have experience managing other sales leaders

• Proven success in developing and executing growth strategies in hospice or home health

Licenses/Certifications:

• Valid driver’s license and automobile liability insurance required

Training/Technology Requirements:

• Proficient in Microsoft Excel and PowerPoint

• Experience analyzing and presenting data from electronic systems

Travel Requirements:

• Travel required up to 60%

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Compensation may vary within the salary range provided based on several factors including but not limited to a candidate’s location, experience, education, skills, licensure, certifications and department equity.  Gentiva provides associates with a comprehensive benefits and total rewards package, of which base pay is just one piece. 

Salary Range $172,000  - $230,000

Join a mission-driven team and help expand access to high-quality hospice services

nationwide.

Lead. Develop. Deliver results.

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

• Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
• Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
• Home health care: Heartland Home Health
• Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.